“If people in the Arab countries go to a shop and want to buy something good, they ask for something “German” (“haga almani” in Egypt or “shee almani” in other Arab countries). The requested item must not necessarily in all cases be of German origin, but in any case the request for a “German” product is rather a request for a product of highest quality, advanced and innovative technology, up to the latest state of the art and known for its longevity and robustness.
It is well known to the customers in the countries of the MENA-Region, that most of these products are manufactured by small and medium-sized companies, many of them “hidden champions” and world market leaders in their specific domain.
German products and technologies are not always the cheapest, however this higher initial price is in most cases more than compensated by the lower “life-cycle” price of the product for the happy customer.
GIC which is an acronym for German Industry and Commerce prouds itself to be in this noble tradition of products and technology “Made in Germany ”and to open for them the Middle Eastern markets. Especially in a time, where the Middle Eastern countries are on the way of diversification and privatization of their economies, German engineering, German technology and German products are most suitable and most welcome.”